What is I Love Regina?
Initiated in 2002 and driven by the Mayor’s Office, I Love Regina is based on the successful I Love New York campaign and was intended to shift residents’ attitudes towards our community and improve our city’s image. In its 20 years, I Love Regina has made great strides in improving our image locally and across the country.
Show your Civic Pride
To purchase clothing or items, visit the online store at: ilovereginagear.ca