"I Love Regina” is not just a slogan, but an emotion that drives all Reginans. It represents the heart citizens wear on their sleeves everyday; sleeves rolled up in a constant and collective effort to make Regina the best it can be.
Our community brand, Infinite Horizons was built on the solid foundation created by I Love Regina. It is a reflection of the now positive outlook projected by Regina residents, and the momentum of our growing city. Infinite Horizons simply would not have been possible without the shift in attitude triggered by the I Love Regina initiative.
Because of I Love Regina we can boldly tell the world that yes, our horizons are infinite – come see for yourself. I Love Regina will have a larger presence in our community than ever before, and now with the alignment of the community brand and our internal pride campaign there will be more opportunities to celebrate our community.