Image of the City of Regina

I Love Regina

"I Love Regina” is not just a slogan, but an emotion that drives all Reginans. It represents the heart citizens wear on their sleeves everyday; sleeves rolled up in a constant and collective effort to make Regina the best it can be. 

I Love Regina was initiated by the Mayor’s Office to change people’s attitudes and improve the city’s image here and across Canada. But those 3 little words have done so much more; they have changed Regina economically, culturally, socially, and environmentally.

I Love Regina was officially born on June 28, 2002 at the Conexus Arts Centre with a community pep rally. With more than 500 citizens in attendance, 150 new or returning residents were warmly welcomed to Regina. The pep rally was colourful, loud and proud featuring moving testimonials from community leaders and Regina’s newest boosters. They all spoke about the amazing quality of life Regina has to offer, and how the Queen City is truly second to none.

Our community brand, Infinite Horizons was built on the solid foundation created by I Love Regina. It is a reflection of the now positive outlook projected by Regina residents, and the momentum of our growing city. Infinite Horizons simply would not have been possible without the shift in attitude triggered by the I Love Regina initiative.

Because of I Love Regina we can boldly tell the world that yes, our horizons are infinite – come see for yourself. I Love Regina will have a larger presence in our community than ever before, and now with the alignment of the community brand and our internal pride campaign there will be more opportunities to celebrate our community.