Tourism Regina Celebrates Over $135 Million of Economic Impact

In 2025, Tourism Regina and its partners including Tourism Saskatchewan, Regina Hotel Association, event venues and organizers, helped generate more than $135 million in estimated economic impact for Regina.

"We are thrilled to have been able to show so many visitors how great Regina is,” said Jennifer Johnson, Deputy City Manager for Communications, Service Regina and Tourism. “We are known for being fantastic event hosts and we are proud of how many events we’ve bid on and won. When visitors come to our city, they stay in hotels, eat at local restaurants and support all our small businesses.”

This remarkable economic impact stemmed from provincial, municipal and private investment to attract and host major events, trade shows and conventions to the city. This has resulted in an increase from 2024 in visitor spending, airport arrivals and hotel occupancy.

Working with organizations like Skills Canada, Snowboard Canada, U Sports (Vanier Cup) and Canadian Western Agribition, Regina welcomed over 170,000 event visitors. At 41 of these events, Tourism Regina worked with organizers to encourage attendees to visit local attractions, stores and restaurants.

Looking ahead to 2026, eight Events, Conventions and Trade shows (ECT) funded events are already confirmed, showing how successful collaboration across the tourism sector will continue to grow Regina’s visitor economy.

More information can be found in the Tourism Regina Year in Review here.