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  1. Home
  2. Business & Development
  3. Sponsorship, Naming Rights & Advertising

Naming Rights

Build year-round brand awareness, gain city-wide exposure and create a legacy for your business by sponsoring naming rights on one of the City’s most popular and highly visible recreation facilities. Existing names remain, but will be enhanced by supporting partners whose sponsorship will contribute to their long-term success and sustainability.

Sandra Schmirler Leisure Centre

The Sandra Schmirler Leisure Centre (3130 Woodhams Drive) welcomes over 200,000 visitors annually. The Centre’s amenities include an indoor pool, large tot pool, whirlpool, dry sauna, activity room, strength and conditioning area, accessibility family changeroom, all-gender family changeroom with accessible washrooms, parking stalls and entrance. The facility is also home to the Regina Public Library's Sunrise branch, spray pad and an accessible playground.

Sandra Schmirler Leisure Centre

View images of the Sandra Schmirler Leisure Centre.

Sandra Schmirler Leisure Centre
Sandra Schmirler Leisure Centre Lobby
Sandra Schmirler Leisure Centre Lobby
Regina Public Library Sunrise Branch
Sandra Schmirler Leisure Centre Pool
Sandra Schmirler Leisure Centre Pool
Sandra Schmirler Leisure Centre Pool
Sandra Schmirler Leisure Centre Tot Pool
Sandra Schmirler Leisure Centre Strength & Conditioning Area
Sandra Schmirler Leisure Centre Birthday Party Room
Sandra Schmirler Leisure Centre Activity Room
View Photos

North West Leisure Centre

The North West Leisure Centre (1127 Arnason Street) hosts nearly 200,000 visitors annually. This facility features a leisure pool ranging in depth from 0.2 to 1.5 metres, a hot tub, strength and condition area, dry sauna, multi-purpose hall and meeting rooms, pool slide, aquatic ramp and wheelchair for entry into pool, accessible all-gender/family change room with plinth, accessible washrooms, parking stalls and entrances on the west and south sides of the building. The facility is also home to the Doug Wickenheiser Ice Rink.

North West Leisure Centre

View images of the North West Leisure Centre.

North West Leisure Centre
North West Leisure Centre Lobby
North West Leisure Centre Pool
North West Leisure Centre Pool
North West Leisure Centre Gym
Strength & Conditioning Area
Entrance to Doug Wickenheiser Arena
Doug Wickenheiser Arena Lobby
Doug Wickenheiser Arena
View Photos

Sportplex - Fieldhouse & Lawson Aquatic Centre

The Sportplex (1717 Elphinstone Street) across from Mosaic Stadium welcomes nearly 400,000 visitors through its doors each year and includes the Fieldhouse, Lawson Aquatic Centre and Tracks Cafe. The Fieldhouse features a 200m oval track with six lanes, indoor tennis courts, badminton courts, basketball court and cycling area. Additional amenities include a strength and conditioning area with accessible weightlifting machines, two classrooms and accessible washrooms, showers, parking stalls and entrances. Amenities inside the Lawson Aquatic Centre feature an eight- lane, 65-metre pool, one- and three-metre diving boards, a dive tower, swirlpool, warm toddler pool, strength and conditioning area and dry sauna. In addition, the Sportplex also features a portable chair lift for pool access, accessible family change room with plinth and accessible parking and entrances on both the east and west sides of the building.

Sportplex

View images of the Fieldhouse and Lawson Aquatic Centre.

Lawson Aquatic Centre Pool
Lawson Aquatic Centre Pool
Lawson Aquatic Centre Pool
Lawson Aquatic Centre Pool
Lawson Strength & Conditioning Area
Fieldhouse Track
Fieldhouse Track
Fieldhouse Courts
Fieldhouse Basketball Court
Fieldhouse Tennis Court
Fieldhouse Badminton Court
Fieldhouse Strength & Conditioning Area
Fieldhouse Strength & Conditioning Area
Fieldhouse Classroom
View Photos

Neil Balkwill Civic Arts Centre

The Neil Balkwill Civic Arts Centre (2420 Elphinstone Street) provides workshop/studio and exhibition facilities and offers a full range of fine arts and crafts programs and activities, averaging 60,000 visitors of all ages annually. The Centre boasts an open studio space, specialized studios, meeting room, boardroom, craft room, courtyard, accessible washrooms, parking and entrances. The Art Gallery of Regina is also located here.

Neil Balkwill Civic Arts Centre

View images of the Neil Balkwill Civic Arts Centre.

Neil Balkwill Civic Arts Centre
Neil Balkwill Civic Arts Centre Gallery
Neil Balkwill Civic Arts Centre Gallery
Neil Balkwill Civic Arts Centre Art Class
Neil Balkwill Civic Arts Centre Woodworking Studio
Neil Balkwill Civic Arts Centre Woodworking
Neil Balkwill Civic Arts Centre Jewellery Studio
View Photos

Frequently Asked Questions

What facilities are eligible?
All City-owned facilities are considered eligible for naming rights, however, that does not mean that all, or any, will be entered into a naming rights agreement.

What will happen to the existing names?
Existing names such as the Sandra Schmirler Leisure Centre, Neil Balkwill Centre will remain intact. If interest in an already named facility arises, the opportunity to discuss would be whether the sponsor name may be added to the existing name.

More Information +

Contact Us

Email

For more information, send us an email:

sponsor@regina.ca

Online

Use our online request form:

 Information Request Form

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