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  1. Home
  2. Business & Development
  3. Sponsorship, Naming Rights & Advertising

Advertising

The City of Regina offers many advertising opportunities to assist with marketing and promoting your business or organization.

Businesses, both large and small, can benefit from the areas the city has to offer to gain exposure through advertising at more than 50 locations* throughout Regina, including recreation and leisure centres, arenas, and other sporting venues. These venues are host to thousands of local and visiting consumers each year, meaning your advertisements are sure to get noticed in a fun and positive environment. Experience the benefits of advertising at the City of Regina facilities.

*Where third-party agreements currently exist, the City will work in partnership with community organizations to facilitate advertising arrangements.

What’s on this page?

    Major Recreation Centres

    Give your business the exposure it deserves - at one of the City’s major facilities! Welcoming nearly one million total visitors annually, the City of Regina’s four major recreational facilities are the perfect spot to engage your audience and promote your brand.

    • North West Leisure Centre
    • Sandra Schmirler Centre
    • Sportplex
    • Neil Balkwill Civic Arts Centre
    More Information +
    Major Recreation Centres

    Regina is home to four major recreation centres. The Sportplex (Lawson Aquatic Centre & Fieldhouse), Sandra Schmirler Leisure Centre, North West Leisure Centre and the Neil Balkwill Civic Arts Centre.

    Lawson Aquatic Centre
    Lawson Aquatic Centre Lobby
    Fieldhouse
    Fieldhouse
    Fieldhouse Lobby
    Sandra Schmirler Leisure Centre
    Sandra Schmirler Leisure Centre Lobby
    Sandra Schmirler Leisure Centre Lobby
    North West Leisure Centre
    North West Leisure Centre Lobby
    North West Leisure Centre Lobby
    North West Leisure Centre Lobby
    View Photos

    Ice Arenas

    Eight indoor ice arenas are located throughout Regina offering a variety of advertising options during both the winter and summer months. Rink boards, wall boards, washroom signage and ice resurfacing wraps are just a few of the available areas to display your message in front of over 400,000 combined spectators and user groups. Customized packages are also available.

    Ice Arenas

    • Al Ritchie Memorial Centre
    • Doug Wickenheiser Arena
    • Clarence Mahon Arena
    • Jack Hamilton Arena
    • Jack Staples Arena
    • Murray Balfour Arena
    • Optimist Arena
    • Wheat City Kinsmen Arena
    More Information +
    Ice Arenas

    Regina is home to eight indoor ice arenas.

    Doug Wickenheiser Arena
    Doug Wickenheiser Arena
    Doug Wickenheiser Arena
    Doug Wickenheiser Arena
    Doug Wickenheiser Arena
    Doug Wickenheiser Arena
    Doug Wickenheiser Arena
    Doug Wickenheiser Arena
    Jack Staples Arena
    Jack Staples Arena
    Jack Staples Arena
    Jack Staples Arena
    View Photos

    Ball Diamonds & Soccer Fields

    During the summer months, Regina’s baseball diamonds and soccer fields are visited more than one million times by local residents and visitors of all ages. Working in partnership with community organizations, the City of Regina offers outdoor banners, fence signage and other opportunities to feature your brand and deliver your message all summer long.

    Ball Diamonds

    • Columbus Park
    • Pacer Park*
    • Optimist Park
    • Kiwanis Park
    • Mount Pleasant
    • Rambler Park
    • Realtor Park
    • Douglas Park
    • Kinsmen Little League Fields

    Soccer Fields

    • Kaplan Field
    • Currie Field
    More Information +
    Ball Diamonds & Soccer Fields

    View some of the many ball diamonds and soccer fields Regina has to offer.

    Douglas Park
    Douglas Park
    Douglas Ball Park
    Kaplan Softball Park
    Kaplan Softball Park
    Kaplan Softball Park
    Kaplan Softball Park
    Currie Field
    Optimist Ball Park
    Optimist Ball Park
    Optimist Ball Park
    Pacer Ball Park
    Mount Pleasant Soccer Fields
    Mount Pleasant Soccer Fields
    Mount Pleasant Soccer Fields
    View Photos

    Community & Neighbourhood Centres

    Community and Neighborhood Centres located throughout the city of Regina offer a wide variety of programming and services that enhance the quality of life of the residents within those areas. Partner with both short and long-term programs and showcase your brand throughout the communities.

    • Cathedral Neighborhood Centre
    • Corey Ritchie Neighborhood Centre
    • Glencairn Neighborhood Centre
    • Mamaweyatitan Centre
    • South Leisure Centre
    More Information +
    Neighbourhood Centres

    There are five City operated neighbourhood and community centres in Regina.

    South Leisure Centre
    South Leisure Centre Lobby
    South Leisure Centre Lobby
    South Leisure Centre Gym
    South Leisure Centre Multipurpose Room
    Glencairn Neighbourhood Centre
    Glencairn Neighbourhood Centre Gym
    Glencairn Neighbourhood Centre Meeting Room
    Cathedral Neighbourhood Centre
    View Photos

    Swimming Pools

    Year round, Regina’s indoor and outdoor aquatic facilities provide residents and visitors hours of enjoyment. Swim classes, lifeguard training and public swims are just a few of the activities offered throughout these locations where your brand and messaging are certain to reach a wide and diverse demographic.

    Indoor Pools

    • Sandra Schmirler Leisire Centre
    • Lawson Aquatic Centre
    • North West Leisure Centre

    Outdoor Pools

    • Maple Leaf Pool
    • Wascana Pool (future development)
    • Massey Pool
    • Regent Pool
    • Dewdney Pool
    More Information +
    Swimming Pools

    The City has three indoor pools and five seasonal outdoor pools.

    Sandra Schmirler Leisure Centre Indoor Pool
    Sandra Schmirler Leisure Centre Indoor Pool
    Sandra Schmirler Leisure Centre Tot Pool
    Lawson Aquatic Centre Indoor Pool
    Lawson Aquatic Centre Indoor Pool
    Lawson Aquatic Centre Indoor Pool
    North West Leisure Centre Indoor Pool
    Regent Outdoor Pool
    Regent Outdoor Pool
    Massey Outdoor Pool
    View Photos

    Other Venues

    The City of Regina’s facilities boast many other unique properties where you are able to showcase your message in front of a vast array of residents throughout the entire year.

    Dog Parks

    • Cathy Lauritsen Memorial Off-Leash Dog Park
    • Ross Industrial Off-Leash Dog Park

    Tennis Courts

    • Douglas Park
    • AE Wilson
    • Gardiner Park
    • Lakeview

    Spray Pads

    Livingstone Field

    Mount Pleasant Speed Skating Oval

    Douglas Park

    More Information +
    Other Venues

    Other City of Regina facilties include: Douglas Park, Tennis Courts, Livingstone Field, Mount Pleasant Speed Skating Oval, Spray Pads and Dog Parks.

    Douglas Park
    Douglas Park Track
    Douglas Park Tennis Courts
    Livingston Field
    Douglas Park Washrooms
    Mount Pleasant Speed Skating Oval
    Rick Hansen Optimist Playground
    Sandra Schmirler Leisure Centre Playground
    South Leisure Centre Playground
    North West Leisure Centre Spray Pad
    South Leisure Centre Spray Pad
    Maple Ridge Park
    Eastview Spray Pad
    Cathy Lauritsen Memorial Off-Leash Dog Park
    View Photos

    Frequently Asked Questions

    Where can I advertise?
    Advertising locations are throughout both indoor and outdoor facilities around Regina that include indoor rinks, ball diamonds, recreation centres, and more.

    What can I advertise?
    General promotion of your brand, products and services, or corporate messaging.

    What are the advertisement rates?
    Advertising rates vary depending on location, size and length of advertising.

    How are rates determined?
    The valuation process took steps using industry accepted standards and values to initially place real market value on each asset. Then those same assets and their value were benchmarked and compared to similar assets at other properties across the region and nation to ensure they are accurate from a comparable measurement standard.

    Can advertising spaces be shared between two companies?
    This would be discussed on an individual basis. We will not sell “half” a space. However, may consider a shared space with predetermined partners.

    How often are advertisements updated?
    This will vary depending on the area being advertised in and the needs of the client. They are outlined in individual adverting packages with each client based on those areas.

    Can I book an entire year of advertising?
    Yes.

    Who is responsible to create/develop the advertisements?
    We can work with the client to create the ad copy. Additional costs would be incurred based on current rates. Alternatively, sizing can be supplied by the Sponsorship department and final copy can be supplied by the client. The City reserves the right for final approval of all signage designs to ensure they follow City guidelines.

    Is the cost of production included in the rate or is it an extra fee?
    Production costs will be the responsibility of the client and negotiated as part of the agreement.

    More Information +

    Contact Us

    Email

    For more information, send us an email:

    sponsor@regina.ca

    Online

    Use our online request form:

     Information Request Form

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