Tourism Regina and I Love Regina Merchandise Now Available at City Hall 

Tourism Regina and the City of Regina are excited to announce the launch of two unique merchandise collections, now available at City Hall. Residents and visitors can explore the new Tourism Regina items alongside refreshed I Love Regina gear.

“Tourism Regina’s new signature candle and oil diffuser are a unique way for visitors to take home a memory of Regina,” said Jennifer Johnson, Deputy City Manager for Communications, Service Regina and Tourism. “Created in partnership with a local artisan, these items are beautifully crafted keepsakes that celebrate Regina’s creativity and local spirit.” 

The Tourism Regina collection features the City Lights candle and oil diffuser, both custom-scented and developed in collaboration with local entrepreneur Sara Lindsay of Ruby Reid Fine Fragrance. These exclusive items are available only in person at City Hall. 

"I'm honoured to collaborate with Tourism Regina and grateful for the support as a local small business owner," said Sara Lindsay, founder of Ruby Reid Fine Fragrance. "For the City Lights candle and oil diffuser, we blended sage, lavender, cedar, and vanilla to capture the warmth and charm of Regina. I hope both items become a beloved reminder of our city for both residents and visitors." 

The City of Regina is proud to unveil updated I Love Regina merchandise as part of its longstanding civic pride campaign. The refreshed collection includes popular items such as t-shirts, hats, tote bags, mini sticks, frisbees, and Charlie the Chickadee Squishmallow, celebrating Regina’s official bird. I Love Regina merchandise is available at City Hall and online at Regina.ca/Gear. 

“Our new merchandise is a fresh way to celebrate our civic pride and carry our love for Regina wherever we go,” said Mayor Chad Bachynski. “Whether you're a lifelong resident or a newcomer, this brand connects us all, reminding us why Regina is home. Wear it loud and wear it proud!”